Reimagining an
e-commerce experience

2023

Figgy is a children's furniture company specializing in modular play couches and accessories. Their products are designed to inspire creativity and provide comfortable, durable play spaces for children of all ages.

We partnered with their organization to design and develop an entirely new website, enhancing the customer experience, optimizing product discovery, and launching new product lines. The project included a complete website redesign, product configurator development, and brand storytelling content creation.

Scalable shopping

Figgy’s old website didn’t leave much room for growth, so creating a scalable and expandable system of navigation was essential to the project.

With the introduction of several new products, and third party product lines we implemented an updated product categorization structure and navigation centered around method of shopping. These recommendations were the result of competitor analysis and workshops with stakeholders.

Whimsy meets modern

The Figgy brand is built on the idea of play, and is packed with bold colors and quirky illustrative elements. By pairing a clean layout with vibrant images, pops of color, and graphic accents we showcased their childlike and imaginative spirit while maintaining a sophisticated aesthetic.

Facilitating more play

In tandem with this work, the team at Figgy was looking to launch a new product line of play panels. What started as a DIY idea developed by their customer base had taken shape, and it was time for Figgy to put their own identity on it.

We developed two illustrative concepts — a coffee shop and a kitchen — for Figgy to use to prototype the new products, and set the tone of their illustrative language.